Thursday, 19 June 2014

Has the healthcare marketing tipping point arrived?

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With the healthcare consumer  taking more control of and in their healthcare choices in a market that is evolving to a semi-retail model of ...
Sunday, 1 June 2014

Ready for the tyranny of healthcare price competition?

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The hospital marketing game is changing rapidly driven by easily accessible and readily available price and quality data. Hide one’s head in...
Monday, 26 May 2014

How do you market the big box hospital post reform?

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From what I have seen it’s pretty much the status quo when it comes to hospital marketing. Smiling happy patients, fluffy messaging that are...
Sunday, 18 May 2014

Should healthcare providers change marketing in an era of reform?

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Faced with a cacophony of payment models from fee-for-service to value ad risked based with everything else in between, the evolving healthc...
Sunday, 11 May 2014

What does it take to implement a strategic healthcare social media program?

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Over the past few weeks we have discussed the need for hospitals and health systems to partake of the social media revolution in reaching, e...
Sunday, 4 May 2014

Is it time for hospital advertising to change?

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With the healthcare consumer having a higher cost stake in healthcare choices with larger deductibles and co-pays, combined with the availab...
Sunday, 27 April 2014

Is social media the next level of patient engagement?

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It’s a demanding healthcare consumer and patient out there.  Active in social media, they are used to being engaged across a wide spectrum o...